Over time golfers’ eyes adjust to what they see and their focus is diminished making alignment more challenging. This explains why golfers typically do well when they try a new putter because they are more focused on seeing the line.
The Happy Putter Tour Series solves this dilemma. Now golfers can change their alignment guides to keep their eyes “fresh” and the putter’s feel and roll remain consistent.
Keep your focus sharp and your alignment precise with the Happy Putter Tour Series.
Now you can benefit from the same levels of adjustability that Tour players have at their disposal every week.
Each can be custom-matched to your stroke and to course conditions.
The Happy Putter adjustable hosel provides for the three most popular offset options—zero, half-shaft and full-shaft. This is accomplished with the positioning of two offset rings. Offset adjustments are used to set the putter face square to the intended target line at impact. If a golfer tends to return the putter face open to the intended target line at impact, more offset will delay the impact point, allowing more time for the putter face to close. The opposite is true for golfers that return the putter face closed to the intended target line at impact.
Loft is needed to get the ball out of the slight depression the weight of the ball causes and get it rolling smoothly on the intended line. The typical putter face loft is 3 to 4 degrees because it is identified as the most optimal launch angle for efficient ball control with a putter.
The face of both the Happy Mallet and the Happy Blade putters can be adjusted to three loft positions—standard (3.5 degrees), high (6 degrees), and low (1 degree). Through the use of loft “shims” you can easily adjust the
loft of the putter.
Shaft Lean at Impact: If the golfer has the putter shaft at exactly 90 degrees to the ground at impact, a standard loft putter setting is best. If the golfer has a forward leaning shaft (leaning toward the target) the effective loft of the putter is decreased, and adding loft is best. A golfer with a backward leaning shaft at impact adds loft, therefore, reducing loft is best.
Green Surface: Bent grass greens vs. Bermuda vs. Poana. Each green surface creates different challenges, but in general, golfers want more loft on greens that have more grain so the ball will roll on top of the grain rather than fighting through it. Softer greens and slower greens typically cause the ball to rest slightly deeper in the grass, requiring more loft to get the ball rolling on the intended line. Firm and fast greens benefit from less loft.
Some golfers carry their hands lower at impact and would benefit from a flatter lie angle, while some carry their hands higher and therefore would benefit from a more upright lie angle. The typical putter shaft lie angle is 71 degrees.
The Happy Putter adjustable lie angle system provides three lie angle positions: standard (71 degrees), upright (74 degrees) and flat (68 degrees).
Both Happy Putters are designed with MOI-increasing heel and toe weight ports. With three different weights (standard, light and heavy) the weights can be adjusted based on preference, speed of the greens, and ball impact tendencies. Varying the weight on the heel and toe can also benefit the golfer who has a tendency to hit off center.
Tour players are tweaking their putters all the time, based on changing conditions of the greens and subtle changes in their mechanics. The pros have the luxury of “dialing in their putter”—and now you can, too. The Happy Putter is here, with complete adjustability in four major ways. You can compensate for any tendencies in your stroke, or adjust it to match green conditions. Get a Happy Putter. Become a happy putter.
Putting accuracy is dependent on a number of factors—picking the right line and speed for the putt is important for sure, but equally important is making sure the putter is in the correct position at impact. This is where loft, lie angle, offset position, face impact location, weight distribution, and even course conditions (speed of the greens, different types of grass) all come into play.
The Happy Putter allows you to adjust the putter to compensate for the tendencies that may be causing you to miss putts. And for the first time, you can “dial in” your putter to match green conditions on any given day.
Professional golfers have always had a distinct advantage when it comes to adjustability - it's called a tour rep. The ability to adjust to changes conditions of the game provide a proven and noticeable advantage over the average consumer - until now. The Happy Putter allows regular golfers access to a tour proven technology and gives them the ability to adjust their putters to match their stroke tendencies and changing playing conditions. This app is the consumer’s Adjustability Guide explaining how adjustability can help improve putting, how to make changes to the Happy Putter, and when you should make those changes. :) PUTT HAPPY
: ) PUTT HAPPY!
There’s no need to get upset with your putter or upset with yourself. The Happy Putter is here. The Happy Putter allows you to adjust the putter to compensate for any tendencies that may be causing you to miss putts. The pros have the luxury of having a “different putter every day”—adjusted to their specific daily play—and now you can, too. We’re bringing the happy to putting.
The Happy Putter was created by people who are never happier than when they’re creating golf clubs. People with years of experience at brands like Odyssey Golf, Never Compromise, Titleist and Cobra.
Go behind the scenes of what it takes to start up a golf equipment company in Course of Business: The Birth of the Happy Putter. In the first chapter, meet the man with the idea and find out how he got here.
Go behind the scenes of what it takes to start up a golf equipment company in Course of Business: The Birth of the Happy Putter. In this second chapter, Vikash assembles his team to make his idea a reality.
Go behind the scenes of what it takes to start up a golf equipment company in Course of Business: The Birth of the Happy Putter. In this third chapter, Vikash, Jeff and Dave design the first prototype.
Go behind the scenes of what it takes to start up a golf equipment company in Course of Business: The Birth of the Happy Putter. In this fourth chapter, Vikash, Jeff and Dave critique their first prototype and describe the steps taken to get the product to manufacturing
Vikash Sanyal, Founder and CEO of BRAINstorm Golf, explains why he named his putter the Happy Putter.
Golfchannel.com Senior Writer Jason Sobel speaks with Brainstorm Golf CEO Vikash Sanyal about their revolutionary Happy Putter.
Don’t let inconsistent putting ruin an otherwise perfect day on the course. Now you can tailor your putter to your putting stroke, and match your putter to the putting conditions. The Happy Putter is the completely adjustable putter—and we do mean completely— in four possible ways. Try a Happy Putter. Be a happy putter.
Are you already putting happy? Congrats! You can brag about being a trendsetter. If you don‘t own a happy putter yet, buy one now and start sinking more putts!